10 Digital Marketing Trends to Be Aware Of in 2022



As the year 2022 approaches, you're undoubtedly assessing and budgeting for the upcoming year's total digital marketing strategy. There's a lot to think about - we've just come through an unexpected public health catastrophe that disrupted sectors, altered social norms, and compressed technology breakthroughs into months rather than years.


Many firms will use the year 2022 to define top goals and determine the most successful ways to distribute their brand and product in new, inventive, and expanded ways.


New technologies such as artificial intelligence (AI) and augmented reality will become more prevalent in the digital marketing organization. They have been expanding and evolving in the digital marketing area for a few years, but their importance has increased as companies struggle to match customers' reinvigorated expectations.


Let’s take a look at the 10 Digital Marketing Trends to Be Aware Of in 2022


1. Data-Driven Technology


Previously, businesses had the difficulty of educating consumers on how to embrace new technology. Those days are gone! People of all ages now anticipate convenience based on modern technology and will switch brand loyalties if it is not accessible.


AI will be king in 2022 and beyond! From voice search engine optimization (VSEO) to chatbots to natural language processing software, artificial intelligence (AI) will create an ever-changing environment in which the client receives more than automatic payments and an embedded YouTube video.


AI will also be utilized to drive the following marketing initiatives:


  • Predictive analytics and propensity modeling may be used to forecast customer behavior.

  • Enhance the user experience with AI-powered chatbots.


  • Cut down on cart abandonment.

  • Customers will be more trusting of AI-generated content.

  • Marketing campaign performance should be measured.

  • Reduce administrative labor and save money by automatically suggesting relevant content.



 2. Innovative Searches


Yes, while surfing the internet, most of us have traditionally depended on inputting our queries into Google.

Today, however, voice search is becoming increasingly popular - consider Alexa, Suri, and Google Assistant. Alexa has over 30,000 abilities, such as "Alexa, open DoorDash," and it is predicted that by 2021, 40% of consumers would use voice search at least once a day, both at home and on the move.


Other unique search alternatives include Google's Visual Search by Image and Pinterest's Lens, where you physically point your smartphone camera at anything and the visual search returns results of related goods. Pinterest also offers a Shop option where you may buy the item or things you find right away.



3. Video Marketing


We are aware that this is not a novel situation. However, video marketing has shown to be quite powerful and will continue to increase over the next five to ten years. Today, more than 70% of customers have shared a brand's video, and more than 50% think that seeing a product video boosts their trust in online purchasing decisions.


In fact, Google recognises that sites containing video are more engaging and will rank them higher in search results.

Whether you want to make product launch videos, customer testimonials, or podcasts, there are customisable templates available from a variety of sites that will let you to create professional, high-quality, HTML-ready movies using Android or iOS-generated content. Most sites will also give you with a transcribed text version, which you can also publish.



4. Predictive Modeling and Augmented Analytics


Predictive modelling and enhanced analytics are used in data-driven marketing to anticipate customer behaviour and direct marketing operations. When used correctly, it may be a fantastic method to keep ahead of consumer trends and boost competitiveness.


The Amazon Assistant, a Chrome plugin that allows Amazon to offer suggestions based on what you are presently searching for or seeing online, is a fantastic example of statistical modelling in the marketing area. Amazon effectively avoids purchases from other shops by displaying their items and pricing at the same time.


It is also used to remind someone of an upcoming delivery or other Prime-related information.



5. Geofencing


Geofencing technology, which is expected to reach more than 2.3 billion users by 2023, is a location-based service that allows businesses to send personalised messaging to anyone who enter their "fenced" region. It might be by text message, email, social media, or an app.


It's been used for anything from Waze promoting gas stations to Burger King mocking McDonald's. And, not surprisingly, more than half of customers who got a geofence notice took action - not terrible odds! More information on geofencing and geotargeting may be found here.



6. Augmented Reality


A lot of firms are using augmented reality to create a memorable user experience by utilising digital marketing services to great success. It enables customers to test the product from the comfort of... wherever they are.


Designed specifically for pandemic America, the client may take a photo of themselves or their surroundings and then "try on" several styles without entering a store. Here are some noteworthy examples:


Sephora's Virtual Artist allows you to try on hundreds of various cosmetics in a range of hues after uploading your photo. You may even star in your own lessons, which you can download and share with others (with the Sephora logo of course). Genius!


Warby Parker - Try on eyeglasses until you discover the perfect pair for your features and colouring. If you discover a couple of designs you like, the firm will send you up to five free pairs to try on before you buy. You can even download your eye prescription and get your pupils measured for the best fit without ever having to foot inside an eyewear store.


IKEA Are you unsure about how that chair will appear in your living room? Upload a photo of your area to the IKEA app, then explore their IKEA selected collections to discover the ideal option for furniture, carpets, artwork, and so on.


7. Omnichannel Commerce Plus Shoppable Posts


Over the previous few years, we've heard a lot about omnichannel commerce solutions. It's still relevant, and has become even more so with the addition of shoppable post alternatives to the multichannel marketing strategy. Companies of all sizes may focus on reaching out to customers via every available channel, from social media to a physical store.


Instagram and Shoppable.com are just two of countless social media platforms where you can purchase straight on feeds that have tagged items available, with online choices becoming increasingly more popular over the last year. This opens up a new channel of communication with customers, allowing them to make a purchase only a click away from the image that drew their attention in the first place.



8. Content Marketing


Today, 88% of B2B firms believe that marketing authoritative content provides their audience the impression that their company is a reputable and trustworthy source. With both companies and consumers bombarded with advertising 24 hours a day, 7 days a week, offering valuable, instructive content on a subject that interests them is a fantastic approach to establish loyalty and keep them coming to your site.


Remember to consider the following elements while building a digital marketing content marketing strategy:


  • Content that adheres to Google's E-A-T (Expertise, Authority, and Trustworthiness) philosophy.

  • Semantic keyword research incorporates related terms to support your core unique keyword or phrase.

  • Make use of A/B testing - you don't want to set your SEO and forget about it. A/B testing title tags and meta descriptions will help you figure out what works best and what gets your target audience to respond.



9. Personalized Advertising


In the case of digital marketing services, 90% of customers say they value tailored advertising based on their unique search behaviours. Personalization will remain a digital marketing trend in 2022 and beyond.


10. Social Messaging Apps


Social messaging applications, which have one of the largest captive audiences accessible, should be a cornerstone of any digital marketing plan. WhatsApp already has over 2 billion monthly users and will overtake Facebook Messenger in popularity in April 2021. But don't panic, Facebook Messenger still boasts over 1.3 billion monthly users.


With such global numbers, you can't afford to pass up the potential to promote to consumers via social messaging applications. However, make sure you understand the reach and target audience of each app.



CONCLUSION


Consumers' expectations and the way they interact with shops and business providers have been reset after a lengthy time of staying at home. Significant developments in service delivery methods and technology present an outstanding opportunity that you may take advantage of.


Take the time to learn about the digital marketing trends that will dominate in 2022 - they are the keys to your success.


Please contact Adsforcee immediately if you have any more queries regarding digital marketing or website design and development.










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