Reasons why you should use Instagram Reels

Instagram's Reels feature has created a completely new possibility for companies that use the social media network. Instagram Reels are videos that may last up to 60 seconds and can be accessible on an account's profile page as well as on a platform-wide basis at the bottom of the screen under the Reels menu.

Instagram Reels allow you to publish creative material in an interesting and contemporary way. Though a Reel is shared from an account's profile, it is more likely than photographs to wind up on Instagram's Explore tab, which displays suggested material.

Recommended content can introduce customers to new accounts, boosting a profile's reach. We'll delve deeper into Instagram's Explore function and how to get your Reels seen by those who use it.

The Explore Page

The Explore page is a critical component of Reels' success. The typical engagement rate on Instagram varies by sector but ranges between 1-3 percent. The Explore tab is a fantastic chance to broaden your audience and enhance interaction.

The statistics on the Explore Page speak for themselves: On Instagram, 200 million people visit the Explore page every day, and half of all Instagram users visit the Explore page at least once a month. Its significance for any Instagram company is obvious: the more people who view your material, the more likely they are to engage with it.

Obviously, Reels are a profitable strategy for promoting your brand on Instagram. Here are a few additional reasons why you should use Instagram Reels in your social media marketing campaigns.

Increasing Engagement

Instagram's video function debuted over 10 years ago, allowing users to post what began as 15-second movies to their profile. Although Reels are sometimes confused with one another, they are in reality significantly separate tools––and not only because they display in a different way on your profile.

According to a survey of professional sports leagues that employed Reels, the Reels averaged a dramatically greater engagement than normal films. The NFL is the most active league in terms of employing Reels, with a 67 percent higher interaction rate when compared to normal video material.

Data suggests that Reels are considerably more beneficial than normal videos, especially for profiles with established audiences. For example, the NHL's account uploaded less than 4 Reels each month on average and yet witnessed a more than 50% spike in interaction. Using Instagram Reels is a smart and strategic step that will assist increase your content's performance on the highly competitive site.

Staying on Top of Trends

The Reels function is another example of how staying current with social media trends can be quite advantageous to a marketing plan. Reels' concept is akin to TikTok's, where appealing, short-form videos have attracted over 600 million viewers worldwide. Because TikTok caught the attention of many Instagram users, Instagram decided to launch their own version of short-form, vertical video: Reels.

Short and interesting videos are currently dominating social media. They are what customers are seeking for and reacting to the most. Vertical videos are a trendy tool that every business can utilise to vary their content, attract new customers, and increase interaction. Keeping up with trends is essential in social media marketing, and right now, Instagram Reels are a tool to keep an eye on.

Explore Your Creative Side

Given the remarkable statistics of how many people use Instagram every day, it gives a wonderful platform for businesses to be creative with content. If you want to push your brand's originality, the Reels function is another wonderful option.

Approximately 80% of all Instagram users follow at least one company. That baseline increases the chance of people following more than one business––and here is where your company comes in. Using Instagram Reels to attract new clients is a fun method to express yourself while generating traffic to your profile and website.

Get To Work

Vertical, short-form videos have been sweeping the internet since the outbreak began, and Instagram's Reels feature helps you to capitalise on that trend without leaving the Instagram app. Reels are yet another innovative approach for a company to share information and increase its social media presence. Reels can assist any business in becoming more creative, experimenting with new techniques, and increasing overall brand exposure on Instagram. Reels is a wonderful place to start if you want to liven up your Instagram approach.

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