Tips for using social media marketing to advertise your next event



Social media is a place where a large portion of your prospective audience may be found. It enables events and their organisers to maintain long-term contacts with participants. To reach your target demographic, you should surely be visible on platforms such as Facebook, Twitter, Snapchat, and LinkedIn.

Now, use the following methods to build buzz-worthy events using social media marketing:

1. Create and use a hashtag

Increase attendance and social media buzz by creating a unique hashtag for your event. Create a hashtag for Twitter that is topical, short, one-of-a-kind, and succinct. Susan Boyle's album release party, which utilised the hashtag #susanalbumparty, is an example of a hashtag fail. Whoops!

You don't want your event hashtag to seem as silly as this one! Additionally, simply generating a hashtag will not assist to advertise your event. Promote your hashtag using your event website, emails, social media, and the event's mobile app. You'll be able to see what's trending around your event and receive feedback on it by using hashtags.


2. Promote early

You will have a better chance of success if you advertise the event and dedicated hashtag early on. Because time is of the importance, you must begin started as soon as possible in order to build momentum and reach a bigger audience. Promote a few months in advance to ensure a bigger reach.

3. Get yourself involved in social buzz

Make an upbeat mood before the event to inspire people to promote it. Initiate conversations on the channel to reach out to your attendees. You might also post some relevant material to start a social buzz. Conversations may be started via social networking sites such as Twitter and Facebook. When you've engaged people in your tale, you've achieved true social media success.

4. Know your biggest promoters

Establish mutually beneficial relationships with industry and thought leaders by sharing their updates and engaging them in online dialogues. They certainly have a say since they are well-established in the industry, have devoted following, and are respected in their field. Encourage guests to use their social networks to spread the information.

5. Encourage your speaker to promote the event

If some of your event speakers have a large social media following, encourage them to promote your event on their channels before, during, and after the event. This can help you increase website traffic and build conversation. Encourage your speakers to help promote the event by taking photos with attendees and engaging with them on social media.

6. Create contests

It is vital to engage the audience before to the event. If you want to advertise your event, create obstacles and try something new. Contests allow you to interact with your visitors. Creating competitions is an indirect approach to ensure the success of your event. It may also be a wonderful opportunity to provide a behind-the-scenes look at the event material, in addition to blog articles and giveaways. You may also use your Twitter hashtag to provide discounts or broadcast curated broadcasts.

7. Create a LinkedIn group and Facebook event page

As you may be aware, the majority of individuals visit Facebook at least once every day. Make it simple for them to stay up to date on event news by creating an event page listing. The benefit of organising an event is that it encourages people to share their experiences. On a similar note, you may form a LinkedIn group and develop attendance on social networks, resulting in increased shareability for your event.

8. Follow back

Don't forget to reward your audience members that promote and mention your events on social media on a regular basis. Promote two-way communication. Begin a dialogue with your audience by asking them what they loved best, least, and what they would want to see more of the next time. This may improve the likelihood of returning the following year, as well as sharing their great experiences with their own networks.

You may simply promote your event without paying a dollar if you follow these guidelines. Remember that social media may be a strong tool, and that social media promotion for events does not have to be expensive. So, which of these eight tips has proven to be the most effective for you? If you have any further suggestions to add to the list, please let us know in the comments section.

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