ContentCal was developed to streamline the whole content
development process from start to finish. We at ContentCal believe that content
preparation is an important component of social media marketing since it saves
time, reduces stress, and allows you to generate higher-quality material.
Let's look at how you can apply ContentCal to master your
content strategy.
Step
1: Custom Planning Channels
Custom Planning Channels in ContentCal may be used to plan
for any type of content, making your Calendar into a comprehensive marketing
hub. While ContentCal is now connected with the social media networks Facebook,
Twitter, Instagram, and LinkedIn, ContentCal's Custom Planning Channels enable
you to add more content sections like as emails, blogs, newsletters, and more.
Custom Planning Channels can be added to your Calendar in
the 'Setup' section.
Step 2: Category Tags
Category Tags are little color-coded
labels that you may add to your postings. These may be used to classify
material with its content theme, assign posts to members of your team to work
on, or indicate the post's status as 'on hold' or 'needs image'. Check out this
blog for more ideas on how to utilize Category Tags.
Category Tags can be added to
your Calendar in the 'Setup' section.
Step 3: Calendar Notes
When viewing your Calendar in
ContentCal, you'll see at the top, above all Channels, a place where you may
write notes on certain days. This area is ideal for noting important dates such
as 'National Talk Like A Pirate Day' or events in your sector.
Calendar Notes may be added by
selecting the Notes area above your social media channels.
Step 4: The Pin board
The Pin board is a section on the
left side of your [Material Calendar](/platform-features/products/publish/
Title="Content Calendar") that may be used to leave notes,
information, or even draught content. Minimize and maximize the Pin board by
clicking the '...' button next to the List View option. We've published a
wonderful blog about how to use the Pin board.
You may move items from the
Calendar to the Pin board and vice versa. You may also contribute Pin board
material by clicking the 'Add new post' button and leaving the date and time
columns empty.
Step 5: Campaigns (not available on the Hobbyist Plan)
You'll see a section called
'Campaigns' at the top of your ContentCal Calendar. Create a [Campaign
Folder](/blog/4-fantastic-ways-use-contentcals-campaign-folders/
title="Campaign Folders") under this area to begin preparing for
forthcoming social media campaigns by adding links, briefings, and ideas. This
folder will be accessible to all other Calendar Users, allowing for
cooperation. While you enter the Campaign's start and finish dates, a Campaign
Ribbon will show in the Calendar view, ensuring that the campaign is taken into
account when creating content.
The Campaigns section is located
at the top of your Calendar. To begin, click '+ New Campaign.'
Step 6: Draft posts
With ContentCal's Draft postings,
you may let your creativity run wild. Begin writing material to be returned to later
or just place notes and ideas in the Calendar to be converted into scheduled
content at a later date. Your social media networks will not be updated with
draught postings.
By hovering over the Calendar and
selecting "+ New post," you may create a Draft post. Add copy and
media, and then click 'Add post.' Draft posts will be marked with a blue ribbon
in the Calendar.
Consider yourself prepared to
begin writing high-quality social media content. Remember that you can toggle
between Weekly and Monthly View at the upper left of your Calendar to check on
your progress at any time.
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