ContentCal: The Social Media Planner For 2022


The job of a content marketer does not end with content preparation and publication.

Being a social media manager is now a requirement. And, let's be honest, without access to social media management tools, content scheduling becomes a chore.

That is why employing a social media platform such as ContentCal is critical.

In this ContentCal review, we'll go over what it is, why it's so great, how much it costs, and how it can help you take your content marketing strategy to the next level.

Let's get this party started:

What is ContentCal?


ContentCal is a unique social media scheduling tool on the market. Its traits are what distinguishes it. They've been created with content marketers in mind.


This bundle has all of the tools you'll need to write, schedule, and publish content. As a result, there is no longer any need to juggle numerous social networking software packages.

It also has built-in collaborative features. So, if you're a freelancer looking for a platform that can scale as your team grows, ContentCal has you covered. And because it's so simple to use, anyone can learn how to use it in minutes.

It also includes reporting features to help you measure your success as you implement your strategy.


Why don't we go ahead and tell you all there is to know about ContentCal's features?


ContentCal features

ContentCal's popularity can be attributed to its characteristics. It includes everything you'll need to operate a successful content marketing campaign.


You may access your content calendar from the Publish section. Pinboard allows you to add and schedule posts.

Additionally, you may schedule postings by selecting a date.

Under Channels, you can choose which social platforms to post to. You may share your thoughts on Twitter, Facebook, Instagram, and LinkedIn.


It's also worth mentioning that Instagram scheduling is straightforward - you won't need to fiddle with an additional app if you have a business profile.


Content Hub


Your content collection is housed in the Content Hub. It is the location where you create and save your material. This area allows you to build templates, write material, and add photos.


Consider it a safe haven for brainstorming ideas before putting them on social media.



You are not necessary to designate a social media channel or a due date when creating posts in the Content Hub. When you save a post, you'll get the opportunity to add it to your calendar.


All previously published posts may be found in the Previous Posts section. Select "Reuse Post" to add it to your content calendar once again.


There is an option to add category tags to help you organize and search for posts that may become buried beneath the rest of your articles.




ContentCal also offers an area called Articles where you may prepare long-form material for distribution, such as press releases, blog articles, and newsletters.

After you've written an article, you can set up approval procedures and have a team evaluate it by adding it to the calendar and assigning it to a Custom Planning Channel.


The approval procedure aids in the maintenance of uniformity and quality.


While it is not currently feasible to auto-publish long-form articles with ContentCal, this functionality allows you to keep track of pieces in your pipeline. It also makes it easy to interact with other teams and keep a look out for any problems.




The Contributions feature allows ContentCal users to create forms that can be shared with anybody through a link. The receivers can then fill out the form with thoughts and suggestions for upcoming posts.


The responses will make their way to the Hub Library, where team leaders can review and approve them.

If you're having problems coming up with content, ask your staff or clients for suggestions.



Users of ContentCal might also send up to ten films or photographs to post on their social media sites.






One of ContentCal's finest features is the Analyze section. It enables you to keep track on the development of your social network posts.


If you have a Pro account or above, you will have access to the regular version of ContentCal's analytics tool. Those with the bespoke plan, on the other hand, get access to Analyze+, a more thorough version of Standard Analytics (for an additional cost, that is).


It displays statistics such as the overall audience linked to a social media account, interaction, the optimum time to publish, and other facts that can help you enhance your usage of a social media platform.


Campaigns is a location where you can share information and strategy ideas with other people. It's also a repository for information that others may use.

It provides a location for all users to view forthcoming social media content plans. And the good news is that this is available to the same people that can see your calendar. As a result, it's ideal for teamwork.


Members and Approvals


As long as you're an owner or administrator, you may add members and assign responsibilities in ContentCal. You may also specify which calendars these individuals have access to.


Engage (add-on)

Engage is where you may communicate with your Twitter and Facebook communities (DMs and Tweets) (DMs and Comments).


To begin, simply link your social media accounts. Your communications should then begin to show under Engage. It's an excellent feature, especially if you own a social media marketing firm.

All responses will appear to have come from the linked social account rather than your personal one.


This social media management function serves as an excellent listening tool. And you no longer need to jump between platforms to access all of your communications. It's quite easy to be able to respond to all questions and comments from a single spot.


It's also ideal for providing client assistance. You may even respond to Facebook DMs with photographs and videos.


The only disadvantage is that FB messages will be removed from Engage after 7 days. This, however, is a Facebook constraint rather than a ContentCal issue.


Twitter users may take use of nested responses to respond to specific remarks inside a thread.


Another useful feature is the ability to delegate chats to other users. You may examine all messages that have been allocated to a certain individual.

You may also give discussion tags, exactly like category tags, so you can search up key talks you've had in the past. By the way, you may priorities essential chats so that everyone on your team understands which ones they need to focus on.


Other elements to like are internal notes and internal mentions. This is where you may alert a user and leave notes that are not visible to the person you're speaking with.


Use these features to persuade someone to act or to leave instructions on how they should continue. You may also use this to include information such as your customer's account number and other information that your team may need to reply to.


If you find Engage helpful, you can purchase it as an add-on.

Zapier integration

If you have an app that you wish to combine with ContentCal, you may do so using Zapier. You may add Gmail, Slack, MailChimp, Dropbox, and more services.


Thousands more applications may be added via the Zapier connector. So you're mostly covered here.

Other noteworthy ContentCal features


Here's a quick rundown of some ContentCal features to keep an eye out for:


  • ·         Web Clipper – Use a web browser plugin to send links and articles straight to ContentCal.
  • ·         Custom planning channels – To round out your marketing center, add new channels for any form of material.
  • ·         Snippets – Save your favorite hashtags and URLs for quick addition to your posts.
  • ·         Preset times – Mark a time on your calendar to make it easier to schedule posts.
  • ·         Facebook groups – From inside ContentCal, manage your online community.
  • ·         Instagram grid — Use ContentCal's grid-like framework to plan your Instagram content.
  • ·         Grammarly – Enable Grammarly to ensure that your postings are always grammatically accurate.
  • ·         Data visualizations – Use visual charts and graphs to track your progress.
  • ·         Top-performing posts – Discover which of your posts received the most engagement.
  • ·         Scheduled reports – Set ContentCal to give you monthly reports automatically.
  • ·         Hashtag analysis – Gain insight into the effectiveness of the hashtags you're utilizing.
  • ·         Analytics across several channels – Gain access to data from Google My Business, Twitch, and YouTube.

·         Competitor analysis is examining how your competitors are performing and comparing their outcomes to yours.

ContentCal plans and pricing information

ContentCal offers four different plans. Two of them, though, are bespoke plans. Furthermore, the most economical plan does not have a monthly paying option.

Here's a list of all the plans that are available, as well as the prices for each one.

Pro plan

Price: There is no monthly plan; however, if invoiced annually, the monthly fee is $17.


  • ·         Create a single user and calendar.
  • ·         Join four social profiles.
  • ·         Every month, schedule 150 postings.
  • ·         Email and chat help are available.

Company plan

Price: $59 per month if invoiced annually; $47 per month if billed monthly.


  • ·         Obtain two users as well as calendars.
  • ·         Connect the following eight social accounts
  • ·         Posts can be scheduled indefinitely.
  • ·         Priority 2 assistance

Premium plan

Custom pricing is available.


  • ·         Get three to ten calendars and users.
  • ·         Specified number of social profiles
  • ·         Posts can be scheduled indefinitely.
  • ·         Priority 1 assistance

Enterprise plan

Custom pricing is available.


  • ·         For 10 or more users and calendars
  • ·         VIP assistance
  • ·         Dedicated achievement manager
  • ·         Unrestricted training

And, as we said previously in our ContentCal review, Engage and Analyze+ are optional add-ons if you find them beneficial.


We should mention that the Pro and Company plans include a free trial period. You are not required to give credit card details. If you do decide to join up for the service, there are no long-term obligations.


ContentCal content scheduling tool: Pros and cons


While ContentCal is an excellent platform and company, all social media platforms have advantages and disadvantages.


Let's discuss about what we enjoy with ContentCal and where we believe they can improve in the future.


  • ·         A fantastic social media scheduling application that is ideal for content marketers.
  • ·         The user interface of ContentCal is excellent, and it encourages you to employ a productive approach.
  • ·         Instagram, Facebook, LinkedIn, and Twitter may all be scheduled directly.
  • ·         It is simple to work with other teams.
  • ·         ContentCal may be used to develop content draughts and send them for approval.
  • ·         Clients may be readily added to your account.
  • ·         It can also be used by agencies who have several clients.


  • ·         On the cheapest plan, there is no monthly paying option.
  • ·         There is a tiered customer service model in place where you may pay extra to obtain better help.
  • ·         It would be beneficial to include support for other social sites.

ContentCal review: Verdict

ContentCal distinguishes out as a leader in a sea of social media and content marketing solutions.


You may use it as a basic social scheduling tool, or you can add on services to make it an all-in-one social media management platform.


The platform is meant to help you to enhance your productivity and unite a varied content marketing team.


It's also ideal for agencies and in-house teams.


Overall, we are quite satisfied with ContentCal's one-of-a-kind product and the solutions it offers to content marketers and social media managers.


ContentCal review: FAQs


Let's wrap up our ContentCal review by answering some of the most commonly asked questions regarding this scheduling technology.


Is it difficult to set up ContentCal?

No. It will only take you a few moments to get it up and running.


How much does this tool cost?

The most affordable package, Pro, costs $17 per month (billed annually). The next plan is Company, which costs $47 per month (billed annually). The following plans are bespoke plans, so you'd have to contact ContentCal to obtain a quotation.

Is ContentCal free to use?

No. However, the Pro and Company programs both include a free trial period. You don't even have to enter your credit card information to try.


What is the purpose of ContentCal?

ContentCal is rather simple to use. Simply create an account and link your social media accounts. The majority of the tools are self-explanatory, although there are resources to help you.


Is it possible to schedule stories on ContentCal?

Yes. To post multi-image postings, you'll need to utilize the mobile app. You can auto-publish single-image and single-video feed posts from the web version of ContentCal.


Is it possible for ContentCal to post to Instagram?

Yes. ContentCal can be used to post content to Instagram.

What is the process for creating a content calendar?

All you have to do with ContentCal is generate draughts of your social posts and then drag them into your ContentCal calendar. Then you decide when you want your content to go live.


Can I produce reports for my clients using ContentCal?

Yes. ContentCal includes a social media reporting feature that generates reports for you to send to clients. It can also include clients in your workflows so that they are always updated on your progress.

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