What is Canva?
If you're
unfamiliar with Canva, let me give you a quick introduction.
Canva
is a free online graphic design tool that allows you to quickly create a
variety of corporate and personal visuals. You don't need to download anything,
and it runs online, so it won't put a strain on your machine (something that is
a problem with Photoshop).
Canva makes it
simple to design images since it has two features that we appreciate. The first
is a wide selection of pre-set sizes, such as an Instagram post, a Facebook
cover, and a Pinterest image. The other is a collection of templates you may
use. More importantly, you may change, modify, and utilize it as inspiration.
Free or Paid?
Canva comes in
two versions: free and Canva For Work (also known as Canva Pro), a premium
membership. The premium program costs $12.95 per month, with a 30-day free trial
and the option to cancel at any time.
In our
perspective, there are a few aspects that make the premium version worthwhile
to consider. The option to keep your brand colors and fonts in a brand kit is
at the top of the list. In fact, you can save a number of color palettes, which
is quite beneficial for those of us who have many blogs. You may also add fonts
to your designs by importing them.
Another
advantage of the premium version is something called Magic Resize. Assume you
create a cover and want to utilize the basic image as the basis for an
Instagram post. Or perhaps you have a Facebook page banner and want to convert
it to a Canva LinkedIn banner without having to create a new picture. To modify
the size, utilize magic resize, which will also adapt most of the graphic
components. It may require some changing and rearranging, but it saves a
significant amount of time.
Finally, you may
categorize your photos and designs using folders. This is an extremely handy
feature if you have many blogs, like we do. Even so, you may organize all of
your social media photographs, another for LinkedIn, and so on, making it quick
and easy to identify and modify the proper design.
Source 45 Days FREE PRO CANVA TRIAL
How to use Canva – the basics
When you first
look at how to use Canva, there are a few things to get the hang of, but if
you've ever attempted to learn Photoshop from scratch, you'll notice that it's
far easier to pick up. The first thing you need know is what size image you
want — you may select from pre-set sizes or utilize custom measurements if you
want something particular.
Then, do you
want to utilize a template or just start assembling things on a blank canvas?
Canva templates are easily customizable, with pieces that may be removed or
added. Alternatively, you may begin by selecting from the menu on the left
side, which contains components, text, and background, uploads, and folders.
There's also a
search box that allows you to look for terms inside each area.
Elements
Elements contain
things such as:
·
Photos
(free and paid)
·
Grids
to add photos
·
Shapes
·
Graphs
& charts
·
Lines
·
Frames
·
Illustrations
·
Icons
It
also categorizes elements into categories like antique, food, business, and
seasonal to help you obtain ideas if you're not sure what you want. There are
Canva free elements and premium elements, with different permissions depending
on whether you wish to use them for personal or business purposes.
Canva
has also stated that all of their stock pictures will now be available for free
to Pro customers. Previously, some needed a purchase to use, while others were
free. The Pro subscription now includes access to all of their 40 million+
stock pictures. And there are a variety of great photographs to choose from!
Uploading images
You may import
your own elements, photos, and resources in addition to accessing a variety of
free elements, images, and resources. So, if you have stock pictures,
photographs, or other materials on your hard drive that you wish to utilize in
your designs, you can import them into Canva and use them in your creations.
Adding Text
There are also a
variety of fonts to choose from, with more being introduced on a regular basis.
We adore fonts and have to fight the urge to go overboard with them, but there
are also plenty of strong, solid fonts to select from that will look great in
designs.
You may add text
boxes, which, if you have the premium version, will use the fonts and sizes
you've specified in your brand kit. There are additional font combinations that
you may adjust and change to meet your own requirements.
In 2021, there
were plenty of new text effects, including shadows and unusual effects like
neon. In addition, curved text was added late in the year. This is intelligent
enough to create totally circular text, which was one of Canva's shortcomings.
Importing colors.
You can utilize
an image's Hex code in Canva if you know it. So, if you want your text to be a
certain shade of green for which you have the code, click the rainbow button,
paste the Hex code into the box, and Canva will apply this to everything you've
selected: text, shape, lines, and so on. It then keeps that code in the picture
palette, so you may apply it to other design components as you go.
Editing and filters
You may also
alter the image and apply filters to it. This is a terrific technique to make
stock photographs stand out while also branding your images with a specific filter.
When you are in an image, the top menu bar contains four options: filter,
modify, crop, and flip. You can use a filter to apply those effects, tweak to
change the image's appearance, crop to trim it, and flip to, well, flip it.
Downloading the design
Once you've
finished your design and are satisfied with it, you may download it and use it
as you see fit. There are a few options beneath the right top corner menu, one
of which is download. You may also consider animating the picture based on what
it is — this is a really simple function but a useful one with a few options
for making a simple quotation or word graphic into something a bit more
fascinating.
How to use Canva for
Social Media and more
When
it comes to generating Instagram posts, there are two major pre-set templates
to choose from: one for a post and one for an IG storey.
The
post template is a regular 1:1 ratio, 1080 x 1080 pixels in this example. This
makes it a great size for Instagram, as well as for cross-posting to Pinterest.
The width of the Story template is 1080 pixels, but it is higher at 1920
pixels.
Aside
from Instagram, there are a variety of additional social media themes available
for usage. These are some examples:
·
Facebook
post, story, app and cover
·
General
social media
·
WhatsApp
Story
·
Twitter
Post and header
·
Tumblr
graphic
·
YouTube
thumbnail, channel
·
LinkedIn
banner
Of
course, you are not required to use these only for the purposes specified. You
may use the pre-set size to produce a picture to put in a post that is likewise
roughly the size of a Facebook post.
What else can you come up
with?
Canva
isn't just for creating social media content; there are templates for every
category.
One
of our favorites is their infographic section. We've attempted to create infographic
in the past, but it was simply too difficult. However, using Canva templates,
it is simple to choose a design that contains the fundamentals you want and
then modify it to fit what you want.
A
basic A4 document, presentation slides, letters and letterheads, resumes,
reports, and note templates are all included in the documents area. You may
also design a visually appealing invoice that can be downloaded and printed.
And
with any of them, after you've created your template, you can change the
details and reuse it, saving you a lot of time.
Personal use
Many
will use Canva for business, but there are also many designs and options
available for personal usage. In the Events area, for example, you may create
birthday or wedding invites, personalized Christmas cards, announcements, or
event programs.
One
notion we appreciate is the variety of planners accessible- once again, you can
alter and adjust to fit your needs, so there's no reason why you couldn't have
the perfect planner if you can't find one in the shops.
You
can also begin designing printouts in Canva for opt-in freebies. You may also
use the options to create a calendar, picture book, or scrapbook.
Other characteristics
Learning
how to make graphics using Canva is perhaps the most important thing you will
accomplish when you first start using the application, but they also provide
assistance with this.
Canva
offers its own design studio that you can access from within the app and
features a variety of tutorials. They show you how to use Canva, how to make
the most of its capabilities, how to practice your design talents, and even how
to boost your confidence as a designer.
The
Color Palette Generator in Canva is a different tool. You may submit a photo
and it will generate a palette of five colours from it to assist you in
creating. So, if you have a picture and want to make a graphic out of it, this
is the tool to use to guarantee you obtain the proper hues.
Finally,
Canva has its own blog with ideas and inspiration for designers of all skill
levels. It is suitable for Canva users ranging from beginners to experienced
designers and is well worth a look.
The appropriate design
solution
We
know that Photoshop users claim that Canva lacks a slew of functionality that
the Adobe software does. But that's OK for those of us who don't have the time
or motivation to learn Photoshop.
Canva
allows you to create high-quality graphics for your blog or company, solve
problems around the house with its personal features, and master the
fundamentals of graphic design. That is acceptable to everyone!
Canva is ideal
if you are a part-time e-commerce entrepreneur, a one-man show, or even operate
a home-based business. Canva is ideal for you. To utilise the design tool, no
design abilities are necessary. We'll show you how to make stunning photos for
your online business. Here are some ideas to help you expand your e-commerce
business into a unique brand in the industry.
#1 A header that is the perfect size
Because your company's identity
is crucial, it is critical that you show it accurately on your website. Your
current logo text is most likely a certain size. Your logo may not be the
correct size for your header when you submit it. To acquire the precise size
you desire for your header, use the custom measurements function.
Upload your logo or header and
resize it to match the canvas size you picked.
Download the completed image in
png or jpg file and post it to your online store.
You may also utilize the text
function to include your company's promises.
#2 Attention-grabbing sliding banners
The usage of sliding banners is
a frequent feature in most online storefronts. This is typically utilized to
draw the attention of visitors to shop promotions or product highlights. The
initial step is to determine the banner's size. If you're confused about the
proportions, start with a 2:1 ratio.
A resolution of 600 x 300px,
for example, is a suitable starting point. Create your own canvas size by using
the custom dimension function. Upload any photos you want to use for the
banner. If you don't have any photos, you may browse Pixabay's gallery of
high-resolution photographs. It is completely free to use. Text should be added
to the image, and a "buy now" button should be added using a
call-to-action button generator.
#3 Product photo presentation that is consistent
Having your product photo
display uniform in terms of size and ratio can greatly improve the professional
appearance of your site. However, your product photographs may not be the same
size or ratio. Here's how you can utilize Canva to remedy the situation. First,
you must determine the dimension's ratio. If your product photographs include
models (fashion industry), consider using a portrait dimension (Example:
300x800px) For the majority of items, a 1:1 ratio will enough. (For instance,
400x400px)
Upload your product photographs
and resize them to fit the dimensions you've specified.
Tips: Duplicating a page is
simple by clicking on the "copy page" icon on the right.
#4 Create eye-catching social media graphics.
Canva is particularly useful
because it includes a plethora of pre-made designs for usage on social
networking. The first step is to decide on a design style. This might be the
social media site you're looking for. If you want to generate graphics for a
Facebook post, for example, you may select the Facebook post design type.
The picture dimension has
already been pre-set to the most appropriate size for that specific social
networking platform. If you're stuck for design ideas, start with the Canva
layouts in the left menu. It is simple to modify.
Tip: Use social media management
tools to schedule posts ahead of time.
#5 Email subject lines
Email should play a significant
role in your conversion strategy. At times, a plain text email might be
tedious. Beautiful email headers may be used to liven up your email
newsletters. Select the email header design type, and then begin using the
pre-made Canva layouts.
#6 Flyers
Canva is more than simply a
tool for producing graphics for internet usage. You may also create offline
marketing materials like posters and pamphlets. Use EasyStore's discount code
generator to create a discount code that you can use in your flyers. To promote
repeat purchases, include fliers with each box.
#7 Business card
Yes, you can use Canva to
create your business cards. Simply select the business card design type and
begin with the pre-made designs. You may customize the colors and fonts to
match your company's appearance. If you've been putting off your aspirations of
operating a professional Ecommerce business because you lack design abilities,
there's no longer an excuse. Anyone can become a professional designer with
Canva.
Start creating a lovely online
store right away!
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